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What are promotional products?

Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.

How are promotional products used

Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They're also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.

What kinds of promotional products are available?

There are literally tens of thousands of different types and styles of promotional products. In many cases, it's even possible to obtain custom items that aren't found in any catalog. Examples of common items include: apparel, pens, calendars, coffee mugs, calculators, key chains, desk accessories and memory sticks.

What products are the most popular?

Advertisers spent more than $20 billion in 2015 on products purchased through promotional consultants. Take a look at some of the most popular products.

How is the industry structured?

A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 21,000 promotional consultant firms in the industry. Suppliers manufacture, import, convert, imprint or otherwise produce or process products offered for sale through promotional consultants. There are more than 3,500 supplier companies in the promotional products industry.

What are the most popular types of products?

Wearables, Writing instruments, Drinkware, Bags, Computer Products, Desk Office Accessories, Recognition Awards, Calendars, Tech Devises, Textiels

Who buys Promotional Products?

Industries such as: education, financial, health care, non- profit, government, construction, real estate, and many others.

What is a promotional consultant?

A promotional consultant is an individual who will work with buyers of promotional products to develop solutions to marketing challenges through the innovative use of promotional products.

Why do promotional products work?

In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. But a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, it’s the only marketing medium that the consumer says thank you for.