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Objective


To promote awareness and generate participation in an emergency preparedness education and training program.

Campaign Details


The We Promote You team partnered with Clallam County Emergency Management to develop a campaign that would spreadsheet awareness of disaster response training. Items were selected that would be useful in a natural disaster and successfully spread the word about the programs throughout the community. Keyring clickers and COB lights were marked with the Map Your Neighborhood (MYN) and Certified Emergency response Training (CERT) and handed out at presentations and The Home & Lifestyle Show to spread awareness. CERT graduates were given a sturdy backpack and a hard hat in addition to starting their CERT gear.

Results


As a result of the year-long campaign, over 400 families have been trained in MYN and CERT grads have doubled. The increased awareness has surpassed expectations. The campaign cost $15,000.