Objective

To recognize the outgoing CEO of a leading pizza company.

Campaign Details

In partnership with R.S. Owens, Competitive Edge and St. Regis Group created a one-of-a-kind award piece to recognize the retiring CEO, who led the company to the No. 1 spot in its category on a global scale. The tribute piece was presented to the retiring CEO during the company's most high-profile event of the year.

Results

The one-of-a-kind tribute piece was a showstopping attraction. People stood in line after the awards ceremony for a photo opportunity with the recognition piece.